Ms. Barnowski brings 20 years of experience in the AEC industry and a passion for creativity to Straughan’s marketing efforts. She works tirelessly with internal and external stakeholders to position Straughan as a leader in the environmental consulting and engineering industry. Mindy enjoys the challenge of managing a big proposal as much as designing a small graphic for a client deliverable.
Mindy is an active member of the Society for Marketing Professional Services (SMPS) Maryland, the Association of Proposal Management Professionals (APMP), and the Baltimore Chapter of WTS International. She became a Certified Professional Services Marketer (CPSM) in 2018 and earned her CF APMP designation through APMP in 2020.
Mindy’s areas of expertise include:
- Graphic design
- Corporate branding
- Proposal strategy and execution
- Capture planning
- Social media campaigns
- Marketing communications
“I am proud to be a member of the Straughan team, working hard alongside our motivated and passionate staff to make a difference. We all have our own role to play and it’s only when we come together that we can accomplish our client’s goals and better the world in which we live, play, and work.”
Tell us about your most exciting or rewarding project at Straughan.
Just one? That’s tough! I led Straughan’s rebranding effort in 2018, an initiative that included a refreshed logo, updated color palette, redesigned business cards, new document templates, and more. Our new look earned Straughan a 2020 Key Award in the Brand Identity category from SMPS Maryland. Our new brand is consistent and coherent and matches our employee’s drive to solve the environmental challenges of the 21st century.
“Creativity is a natural extension of our enthusiasm.” – Earl Nightingale
When you are not working, what do you enjoy doing?
Always something, as I don’t do idle well! I enjoy photography, crafting with my daughter, watching my son play baseball, hanging out with family and friends, and spending time at our second home in Pittsburgh. I love what I do so much that I use my photography, graphic design, social media, and marketing skills in a volunteer capacity for several local non-profits.